Is Article Marketing Worth Your Time?

Article Marketing will give you the traffic, sales and expert status you’re needing! The chain of effects is easy: Article leads to to publishing, they give your qualified back links which gives traffic to your main website.

So far article writing is the most competent way to push your online concern. Every different methods are add on tools. Writing articles is still one of the best ways to get more sales and increase your website traffic.

Some details about article writing

Article directories let writers to publish their articles. Those articles normally have a unique area at the bottom called the resource box. There the writer provides a link or two along with a catchy phrase to describe himself or his unique services. Other publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the whole text intact, that includes resource box as well, naturally.

The benefits of article writing

1. You get incoming links from sites which are the most important currency in SEO

2. You give the chance for other publishers to collect your article without editing them, so including your resource box and link

Now you are able to increase your exposure by by spreading your content over the Internet. Your will be rewarded with one-way incoming links from your resource box, you won’t have to reciprocate as you would with link exchanges.

This will give you better search engine rankings.

Excursus: Naturally, you can always chose to let your articles write by a contractor. This is utterly legitimate. But you have to make sure that the delivered content is not only of proper quality and that it fits to your needs, but that it’s perfectly unique and will stay unique. You can check this with various desktop and online tools.

You sure have heard about it: The Duplicate Content Penalty

All articles on your site have to be dead unique to provide a clean reputation for every writer. A back link from a unique content source is worth more than from a duplicated one. Alter your article before submitting it, you achieve this by playing around with synonyms and different phrases for your main topics. This way you will surely rank hire, slowly but steadily.

Only use the most important 20 article directories. You will find a list of them by searching for free article directories list. The other smaller ones are insignificant. Most of them will sooner or later scrape your content from the top article directories. So don’t worry about that.

If you have enough time than upload unique content manually to overcome the duplicate content penalty. Otherwise you can use upload tools and services. Of course they will create duplicated content. But I assume this is better than nothing. After all, every link counts.

You will gain success by

- 80% Marketing, meaning article composing, submission and web statistic analysis

- 20% Maintaining your CMS, research of new niches or

- Write 80% of your new content with 20% effort (=time) or

- Make 80% success with 20% of unique articles to the top 20% of article directories

Let’s talk about the articles. Make them flesh and bone:

1.Use a attractive, to the point and irresistible title

2.Use subtitles when necessary to structure your content

3.Write between 500 and 600 words, not more

4.Write Manuals, How-Tos and reports with visible benefits to the readers

5.Don’t waste your or the reader’s time. If you brood about a sentence, erase it and write it new or drop the point. Don’t bore.

6.Use verbs rather than substantives. Use active rather than passive constructions.

The complete writer resource box

All of your writing attempts are useless without the right resource box.

If you want success, then you’ve got to write the proper resource box. This is the author’s focussed biography based beneath the article’s body. It has the function of an informative signature. You are free to use your real name or a fake pen name.

There are some must haves in your resource box.

- Your Name and title (optional) come first.

- Your website address: in valid URL form. Be careful some article directories allow HTML even in your resource box, some don’t.

- Your Elevator Pitch, consisting of 1 to not more than 3 sentences that contain the essence of what makes you and your offering unique. Call it an USP (Unique Selling Proposition).

Your Call To Action: You pass the ball to the client and ask them for initial action. Usually it’s to surf to your main site. Now they are warmed up and now it’s time to lead them to buy from you, sign for a RSS feed or give other information. This is where you “Ask For The Sale.” It’s best to only give 1 specific call to action.

And, for the final: stay focussed. Marketing, and especially article marketing has to be seen a marathon, not a sprint. Use little milestones and targets for motivation. You will be rewarded with a clean passive income stream.

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